ancillary
Nobody wants to contemplate becoming disabled and unable to work. But it happens.
- 1 in 4 of today's 20-year-olds will become disabled at some point before reaching age 67. [1]
Showcase the Power of Bundling
A strategic approach to benefits is essential as your clients compete to attract and retain top talent. While that’s a given, each client’s objectives and benefit offerings are different. Here are five fresh angles to help you tee up the right conversation about the benefits of bundling at your next client consultation...and the one after that.
In the continued war for talent, employers increasingly rely on benefits to help differentiate their organization and attract and retain better employees. Brokers have long played a critical role in this battle, helping employers build a better benefits package. But in today’s fast-changing workplace, a broker’s expertise on the multiple challenges their clients face is just as important as knowledge of the complicated benefits market.
How small businesses can use the power of benefits to make employees happy and improve the bottom line.
Here are the top 5 reasons to sell ancillary products:
Enter Packaged Health Insurance
Opportunity's always knocking. Just open the door.
If everyone knows that a bird in the hand is worth two in the bush, then why isn’t cross-selling a universal practice? Cross-selling is a great tool for client retention, as well as prospecting. Your clients and prospects may not be aware of the full portfolio of your offerings.
So, don’t think twice about reviewing all options during the renewal/enrollment process. This is your opportunity to suggest how they can enhance their benefits program. And yes, even if they feel satisfied with what they offer currently.
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